Branding Campaign for Sierra Leone Mayor
In the heart of Sierra Leone, a vibrant democracy was on the horizon, and as the quest for visionary leadership was becoming more profound, we were contacted to deliver campaign materials for Freetown mayorship. We unveiled a dynamic political branding design that captures the essence of the mayoral candidate – a design that embodies the spirit of progress, inclusivity, and transformation for our beloved city.Throughout this collaborative process, effective communication, trust, and a shared commitment to the candidate’s vision were vital for creating a compelling and coherent political campaign design that resonates with voters.
The Logo
The Logo was to envisage a new dawn of youthful leadership while making it simple in line with the basic design principles of Scalability, Simplicity and Uniqueness.
We settled on a unique font manipulation and iconography.
Branding
June 2023
