HELL Energy

HELL ENERGY is among the most rapidly growing FMCG brands globally, as demonstrated by its swift triumph and rapidly expanding global export presence. This wholly Hungarian brand emerged in 2006, achieving market leadership in Hungary by 2010. Today, it stands as a prominent force in the international energy drink market, with distribution spanning nearly 50 countries. Beyond Hungary, it also claims the top market position in Romania, Greece, Bulgaria, Bosnia-Herzegovina, Slovakia, Croatia, and Cyprus.

This was an adventure project that tested our branding ability to deliver quality designs at all levels, Hell Energy is a global brand and our ability to design quality campaign materials showcasing different use cases was well received.

The Theme

Being of the Hungarian origin, we decided to compose the design at the iconic Budapest chain bridge. The idea was to communicate to the local consumers how the brand is theirs and is made for them by them. We also added an element of it`s energy to reduce the text communication but just use design to say it all.

Compositing

Compositing in Photoshop refers to the process of combining multiple images, graphics, or elements to create a single, seamless, and visually compelling composition. It’s a fundamental technique used in various fields, including graphic design, photography, digital art, and advertising, to achieve a desired visual outcome.

Branding

The Client was a hungarian winery lengyelpince located in the famous wine region of Hungary; Tokaj, North East of Budapest. They wanted a clean concept that would cement their new brand “Minek Nevezzelek” as the new thing in town. Tokaj wine region is a historical wine region located in northeastern Hungary and southeastern Slovakia. It is also one of the seven larger wine regions of Hungary.

March 2023